Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never want to let go.

Bashful Unicorn is heavenly to hold, in souffle-soft vanilla fur. This fabulous pal is wonderfully detailed, with strawberry-sundae nose and ears, and silky mane and tail. And check out that squashy holographic horn, shining with magical light!

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just rest on his fluffy fudge tummy - he’s adorably podgy!

Smudge Lamb is the sweetest farmyard friend in super soft cream fur. With trumpet legs, tulip ears, and a biscuit face, this little lamb is a loving companion. The perfect gift for all ages.

A textured soft-boiled egg sits in a blue and white striped cotton egg cup with fine cord arms and a stitched smile. Eggetha Egg holds on to perfectly toasted Lance Soldier, in golden brown textured fur with embroidered facial features and mustache.

Ramsley Sheep is the littlest bighorn in the herd. With a coat of tousled, textured beige fur and soft beige limbs with cloven hooves, Ramsley has an expressive face and large, curly cord horns. The perfect companion for any hiker or wanderer.

Carniflore Tammie is a pot of delight, with a tangerine grin, soft stitch fangs, green stitched leaves and a shock of orange hair. Kooky Tammie sits in her chocolate pot, waving her tendrils at all who walk by.

Sometimes life can be a lot to deal with. Ricky Rain Frog Headphones gets it. Our iconic green frog is chilling out, wearing his chunky black-and-grey headphones.

A chef's best friend, Amuseables Ginger brings fiery fun to the table! Stunningly textured in soft golden fur, with chunky nodes of all shapes and sizes, this kooky root wears toffee cord boots and a cheery embroidered grin.

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, this gentle turtle is an ocean gem.

Isobel Chihuahua may have tiny legs, but this feisty pup can always keep up! Dreamily soft in honey fur, with bold vanilla patches, flared two-tone ears and a suedette nose, bright-eyed Isobel is ready to roam! A snuggly pal for long car journeys.

Wherever you roam, take everything you need in the Smudge Bear Backpack!

Ramone Bull has a wild mane of silky fur in ginger and charcoal. This sturdy bull has beige suedette horns, a cinnamon tum and a tassel tail. Ramone's got a huge stitched nougat nose and matching cloven hooves.