Jellycat Smudge Cow Original

Smudge Cow dreams of mastering her golf game. The outfit is immaculate, the stance deliberate, the quiet murmur of “focus” before every swing almost professional.

The follow-through, however, tends to involve a gentle lean against the golf cart and a contemplative stare into the distance.

Her approach could best be described as “unhurried” – a few swings, a few snacks, and a scenic tour of the fairway without ever quite finishing a round. Balls do occasionally disappear into ponds, but she maintains it’s all part of the strategy.

Creating original and innovative soft toys in London since 1999, Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometime cute but always with a little something different that makes them stand out from the crowd! The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck!

What makes a Jellycat special? Perhaps it is the way they sit in your hand, the expression that speaks a thousand words or the feeling of holding one close to you… The answer is different for everyone. And that is the magic.