Jellycat Amuseables Sardine Tin

Amuseables Sardine Tin is a master of efficiency. As part-time logistics manager at Swinley Boar’s Boar Store, he’s in charge of inventory, crate-stacking, and ensuring all supplies are tinned, tagged, and bagged for action.

He’s got a spreadsheet for everything (organized by brine level, of course) and although some think meticulous efficiency might be boring, he’s surprisingly good company once he opens up.

Never ask what’s in tin number four, though… He’s sworn to secrecy!

Creating original and innovative soft toys in London since 1999, Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometime cute but always with a little something different that makes them stand out from the crowd! The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck!

What makes a Jellycat special? Perhaps it is the way they sit in your hand, the expression that speaks a thousand words or the feeling of holding one close to you… The answer is different for everyone. And that is the magic.