Jellycat Amuseables Life Ring

Amuseables Life Ring loves to be noticed. Bright orange, bold white bands and sliders that shout “look at me”, this charmer floats through life happily basking in the spotlight.

But it's when trouble strikes that Life Ring truly shines. Be it sandy socks, a toppled ice cream or a misplaced bucket, he’s first to spot the drama, leaping with calm confidence to save the day.

Because nothing turns heads like being the hero – and Life Ring loves to make waves for all the right reasons.

Creating original and innovative soft toys in London since 1999, Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometime cute but always with a little something different that makes them stand out from the crowd! The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck!

What makes a Jellycat special? Perhaps it is the way they sit in your hand, the expression that speaks a thousand words or the feeling of holding one close to you… The answer is different for everyone. And that is the magic.