Jellycat Amuseables Ivy

Amuseables Ivy is going up in the world. Determined and ambitious, she succeeds at anything she puts her mind to.

She’s had her fair share of failures, too – but she embraces them and moves on. Others may shy away when faced with seemingly insurmountable obstacles: she just finds a way around them.

Her drive never overshadows her heart. Ivy treasures her friendships as much as her goals, and once you’re in her circle, you’re there for life. She gets very attached.

Creating original and innovative soft toys in London since 1999, Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometime cute but always with a little something different that makes them stand out from the crowd! The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck!

What makes a Jellycat special? Perhaps it is the way they sit in your hand, the expression that speaks a thousand words or the feeling of holding one close to you… The answer is different for everyone. And that is the magic.