Amuseables Val & Tina Love Locks are the perfect pair. Soft and sweet in bold red fur, this duo have cord and embroidered accents, and have their cocoa cordy arms wide.

A treat for tiny hands, Bashful Pink Bunny Ring Rattle can be grabbed by its soft paws, long lop ears or ring-shaped tummy. When given a gentle shake it will sound the rattle inside, much to baby’s delight!

A timeless character for curious newborns, easy to grab by any one of his four paws or round tummy and gently jangle.

A thrilling tale of friendship and courage, The Sky Dragon will delight little readers. When Sparky Dragon soars high and gets lost, his pals need to help him get safely home.

Wherever you roam, take everything you need in the Smudge Bear Backpack!

Carniflore Tammie is a pot of delight, with a tangerine grin, soft stitch fangs, green stitched leaves and a shock of orange hair. Kooky Tammie sits in her chocolate pot, waving her tendrils at all who walk by.

Elephants Can't Fly - at least, that's what little Elly is told. But why not? Follow Elly on her mission to fly, beautifully drawn in sweet pastel colours. Elephants Can't Fly is an inspiring story about trying so hard and not giving up.

Archie Dinosaur is a timeless triceratops in deep green and cream fur. With soft cream suedette spines and horns, and a bright orange stitched frill, Archie’s long tail and cuddly tummy make him the most joyful dino!

Jellycat Jack is finally here! This tuxedo cat has soft tufty fur, huge stitched paws and a friendly smile. With a long curved tail and L-shaped paws, Jellycat Jack has a soft velour crown of iconic orange jelly!