Founded in 1992, YAYA started as a small fashion brand that later transformed into what it is now: a Dutch lifestyle brand for women with refined taste, who like to strike the perfect balance between stylish and casual. YAYA passionately design elegant fashion and Home decoration in colour palettes of timeless and natural hues.
YAYA creates timeless, feminine collections in natural tones and soft materials that you can combine endlessly. As their items are designed for seasons to come, you easily pair up their old collections with our new collections. All YAYA garments are characterized by their soft and feminine character, accompanied by a hint of boldness to balance out the softness.
